WISECUT & MEET THE DRAPERS CLIP CHALLENGE: ENGAGEMENT AT SCALE WITH MINIMAL INVESTMENT

To promote the seventh season of Meet The Drapers, DraperTV partnered with Wisecut AI to test an innovative approach. Instead of traditional ad campaigns, they launched a Clip Challenge that invited the public to create and share their own clips from the series. The goal was to achieve genuine reach, engagement, and brand relevance with a low budget and high impact.
Reverbs, as Wisecut's dedicated marketing partner, was tasked with managing the Clip Challenge in real time and creating both organic and paid ad strategies to attract and engage the audience who would create the clips. We also planned and coordinated all the graphic, video, and written content for the campaign—which ultimately became an absolute success.
‍MARKETING
EXPERTS
ADS CAMPAIGNS
‍GRAPHIC AND VIDEO
CONTENT CREATION
‍COMMUNITY
MANAGEMENT

OBJECTIVES

1

GENERATE IMMERSION AND VISIBILITY FOR THE SERIES

2

CREATE CAMPAIGNS AND ASSETS FOR THE COMPETITION

3

MANAGE AND BOOST ENGAGEMENT FROM THE DIGITAL CREATIVE COMMUNITY

4

ACHIEVE IMPRESSIVE RESULTS WITH A CONTROLLED BUDGET

STRATEGIC ACHIEVED

The campaign ran from July 1 to August 7, 2025.
Users were encouraged to create clips and were awarded prizes for reaching viewership milestones, which promoted spontaneous participation.
A grand prize was awarded to the user with the most views. We maintained constant communication with the community to keep engagement high.
All visual and written communication was aligned with the series' core themes of entrepreneurship and startups.

RESULTS OBTAINED

VIEWS
+7M
ACHIEVED IN JUST OVER ONE MONTH
ENGAGEMENT RATE
+4%
** SUPERIOR TO THE ENTERTAINMENT INDUSTRY BENCHMARK (2.78%)
POSTED CLIPS
+1.9K
Resulting in high organic content distribution for the series.
TOTAL INVESTMENT
US$ 10K
An extremely low value for a campaign with such high distribution.
COST PER CONTENT
US$ 5.26
PER GENERATED VIDEO, BELOW ANY BENCHMARKS FOR AUDIOVISUAL CONTENT

IMPACT ON THE CLIENT'S YOUTUBE CHANNEL

INCREASE IN VIEWS
+62.6%
ON THE CHANNEL THAT AIRS THE SERIES, SHOWING AUDIENCE ENGAGEMENT
INCREASE IN WATCH TIME
+90.2%
TOTAL, INDICATING A MORE IN-DEPTH CONSUMPTION OF CONTENT
INCREASE IN IMPRESSIONS
+105.7%
SIGNIFICANTLY BOOSTING BRAND VISIBILITY

KEY INSIGHTS

AUTHENTICITY WINS OVER TRADITIONAL ADVERTISING
With a low investment, we created a campaign with millions in viewership.
The engagement rate surpassed traditional industry benchmarks.
Content was successfully distributed organically across multiple social media platforms.
COMMUNITY ENGAGEMENT PAYS OFF
The digital community was able to produce over 1,900 videos in just one month.
Constant interaction with participants ensured the quality of the clips remained high.
Participants expressed interest in joining future brand competitions, demonstrating the creation of a loyal community base.
CREATORS ARE POWERFUL CONTENT AMPLIFIERS
The organic reach substantially grew the series' channel views.
Because of the varied expertise of the creators, the content spread across all relevant social networks for the Clip Challenge.
The reach was so significant that it even connected with one of the participants from the original series.
The Meet The Drapers Clip Challenge proved that the synergy between authenticity, community, and innovation is a winning strategy: mass visibility, real engagement, and cost efficiency. It’s clear that the future of entertainment marketing is collaborative.

Based on the significant growth achieved on the client's YouTube channel, it's clear a solid foundation has been built for establishing a loyal audience. This projects over 5.9 million organic impressions on the platform in the next six months.
DATA SOURCES
YouTube Analytics
Whop Dashboard
BENCHMARK SOURCES
WordStream (2024)
Ninja Promo
*Data shared with client's permission