CASE STUDY: A55 AND THE ORGANIC TRAFFIC REVOLUTION

A55 was our first client in the financial sector, a company specializing in accounts receivable factoring. By analyzing their conversion funnel with their marketing team, we found that customer acquisition relied heavily on outbound sales. In 2023, they tried investing in organic traffic strategies, but without immediate returns, they ended up canceling the project.
That’s when Reverbs came in! We were hired in March 2024 to transform their digital marketing strategy.
SEOAI
‍MARKETING
EXPERTS

THE PROCESS

We completely redesigned the a55.academy blog, focusing on:
Visual and usability improvements.
Advanced, relevant content about finance, tailored to A55’s target audience.
Implementing CTAs and "Converters" to turn readers into potential clients for their main product: A55 Tech’s accounts receivable factoring.
Our plan followed a dual approach:
Educate SMEs and small businesses on how accounts receivable factoring is a viable option.
Reach more experienced audiences in finance who already knew the concept and present A55 Tech as the best solution.
Main keywords reached:
“DRE”
“Accounts Receivable Factoring”
“Financial Sustainability”
“Finance for SMEs”
“Finance Guides”

RESULTS ACHIEVED

Comparison between February 2024 and February 2025:
TOTAL MONTHLY CLICKS 2024
66
TOTAL MONTHLY CLICKS 2025
163
CLICK GROWTH
+147%
TOTAL MONTHLY IMPRESSIONS 2024
6,260
TOTAL MONTHLY IMPRESSIONS 2025
21,400
IMPRESSION GROWTH
+241.8%
12
HIGH-TICKET LEADS PER MONTH WITH THE NEW INBOUND MARKETING FUNNEL
15.39x
ROI ON THE‍ TOTAL INVESTMENT IN THE BLOG AND REVERBS
Thanks to sustainable organic growth, A55 has significantly expanded its product. As a result of this evolution, the company attracted Market interest and eventually received an investment from PaySecure, one of largest international payment platforms.
DATA SOURCES
SEMrush
Google Analytics
Jetpack Insights
Google Search Console
*Data shared with client permission