SEX SHOP ATACADÃO: SEO & ORGANIC GROWTH SUCCESS

Sex Shop Atacadão approached us with a clear challenge: breaking through the growth ceiling that was limiting their organic potential. With less than 10% of their traffic coming from search and a heavy reliance on paid media, the situation called for urgent change.

That's when Reverbs came in! We were hired to scale the business with a robust SEO strategy, aiming for more qualified traffic and revenue diversification. The goal was clear: make organic channels a solid source of growth—and that's exactly what we delivered.

SEOAI

‍MARKETING

EXPERTS

OBJECTIVES

INCREASE ORGANIC USERS

Goal: Grow qualified organic traffic by +50%.

INCREASE ORGANIC REVENUE

Goal: Increase revenue from organic search by +50%.

IMPROVE CONVERSION RATE

Goal: Achieve an organic conversion rate of 2% or higher.

DIVERSIFY REVENUE MIX

Goal: Reduce dependency on paid and direct channels.

RESULTS ACHIEVED

Comparison between 01/2024-09/2024 and 10/2024-06/2025:

TOTAL ORGANIC USERS BEFORE‍

100

TOTAL ORGANIC USERS AFTER

161

ORGANIC USER GROWTH

+61.3%

TOTAL ORGANIC EVENTS BEFORE

3.55 M

TOTAL ORGANIC EVENTS AFTER

5.9M

ORGANIC ENGAGEMENT (EVENT COUNT)

+66.2%

TOTAL ORGANIC REVENUE BEFORE

1.29 M

TOTAL ORGANIC REVENUE AFTER

2.14M

ORGANIC REVENUE GROWTH

+65.6%

1114%

ROI, WITH EVERY R$1 INVESTED IN REVERBS' STRATEGIES BRINGING APPROXIMATELY R$12.14 IN RETURN

KEY INSIGHTS

EXPONENTIAL ORGANIC GROWTH

61.3% increase in organic users

65.6% growth in organic revenue

Initial goals significantly surpassed.

EFFICIENT CHANNEL REDISTRIBUTION

Overall growth of all non-paid channels

Organic revenue share increased to over 10%.

Reduced reliance on paid channels.

TRAFFIC QUALIFICATION

Direct Channel: +34.3% in revenue with only a +0.3% increase in users.

Cross-network: Best performance in revenue (+78.9%).

Significant improvement in conversion rates

Thanks to the exponential growth achieved, Sex Shop Atacadão saw a true turnaround in its digital positioning. The implemented SEO strategies resulted in an over 60% increase in organic traffic and revenue, surpassing set goals and significantly reducing their dependency on paid media.

With a 33% greater organic share and well-established evergreen content and link-building strategies, the business now has a solid foundation for sustainable growth in the coming years.

DATA SOURCES

SEMrush
Google Analytics
Jetpack Insights
Google Search Console

*Data shared with client permission