CASE STUDY: ESCAPE ROOM ERA AND THE GROWTH EXPLOSION

Our first American client, an Escape Room in the heart of California, competing within the entertainment and tourism industry. They had been investing in SEO since 2021 but had never seen good results. Upon analyzing their organic funnel, we saw huge opportunities for improvement across all SEO factors.
That's when Reverbs came in! We were hired in January 2024 to transform their digital marketing strategy, with a contract lasting until the end of 2024.
SEOAI
‍MARKETING
EXPERTS

THE PROCESS

We completely redesigned the Escape Room Era website and created a new brand for them, modernizing the company's look on all fronts:
Creation of a new, modern and responsive website
Application of the first version of SEO.AI
Creation of a dynamic and SEO-optimized Blog
Social Media Remodeling
Google Business Optimization
Content Strategy:
Our plan focused on leveraging the business's Local SEO, aiming to increase the ranking for local keywords like "Escape Room Anaheim."
In total, more than 300 articles were published in one year
Principals Key words achieved:
“Best Escape Rooms Near Me”
“Horror Escape Rooms”
“Christmas Escape Rooms”
“Escape Room Anaheim”
“Escape Room Orange County”

RESULTS ACHIEVED

Comparison between Q1 2023 and Q1 2024 (JANUARY TO MARCH):
TOTAL CLICKS Q1 2023
2.49K
TOTAL CLICKS Q1 2024
14.8K
CLICK GROWTH
+494.4%
TOTAL IMPRESSIONS Q1 2023
192K
TOTAL IMPRESSIONS Q1 2024
856K
IMPRESSION GROWTH
+354.8%
TOTAL KEYWORDS Q1 2023
0.4K
TOTAL KEYWORDS Q1 2024
4K
KEYWORD GROWTH
+987%
TOTAL VISITS Q1 2023
2.49K
TOTAL VISITS Q1 2024
14.8K
VISIT GROWTH
+494.4%
8500%
ROI, WITH EVERY DOLLAR INVESTED IN THE PROJECT BRINGING APPROXIMATELY $85 IN CUSTOMERS WHO BOOKED A DATE IN THE ESCAPE ROOM
Thanks to the Growth explosion, Escape Room Era acquired several locations in other California cities, and acquired Escapade Games - a competing escape room that had won multiple awards for "best horror Escape Room".

This resulted in the solidification of the brand and business expansion.
DATA SOURCES
SEMrush
Google Analytics
Jetpack Insights
Google Search Console
*Data shared with client permission